Landscaping landing page template for project enquiries

Decide whether you are selling maintenance or a project

A garden maintenance enquiry and a landscape installation enquiry need different information. One visitor wants someone to return regularly. Another needs a conversation about a space, a design, and the scope of work. Choose the offer before choosing the page layout.

The fictional Groundwork example focuses on garden refresh projects. Its opening is “Make room for the garden you want to use.” The supporting copy invites visitors to describe their outdoor space and the changes they have in mind. It does not imply that Groundwork provides every landscape trade, operates in a real town, or has completed the illustrated work.

If your primary offer is maintenance, replace the project narrative with tasks, visit frequency, area served, and a realistic estimate process. Do not make visitors complete a detailed installation brief just to ask about recurring garden care.

Show work with enough context to be useful

Choose a small set of photographs you have permission to publish. For each real project, explain your role, the client’s brief in general terms, and what the photograph shows. If another business designed the space and you installed planting, describe that contribution accurately.

Keep environmental or technical claims specific to work you can substantiate. ASLA’s residential landscape resource illustrates that residential design involves several different concerns, including water and outdoor use. It is background reading, not evidence that a particular business or proposed garden achieves a measurable benefit.

For Groundwork, a useful placeholder caption is “Example layout: a seating area beside a planting border.” It must remain labelled as a concept until replaced by a real project. Do not present generated before-and-after pictures as completed customer work.

Give the form a project-shaped brief

Field	Why it belongs
Name and email	Establishes the reply route
Town or postcode	Checks whether the property is in your service area
Type of work	Separates maintenance, planting, and installation enquiries
How would you like to use the space?	Captures the customer’s goal in ordinary language
Desired timing	Opens a scheduling discussion without reserving dates
Approximate project range	Optional unless needed to establish fit

An exact home address is often unnecessary before you agree to discuss a visit. Do not ask the public form to collect entry codes or other access instructions. If photos would help later, explain how your actual follow-up process requests them; do not imply file uploads work unless they have been implemented and tested.

Explain what happens before an estimate

Use a three-step process grounded in your business: initial enquiry, discussion or site visit, and proposed scope. State any site-visit charge you actually apply. Avoid a fixed-price promise when the price depends on measurements or conditions you have not assessed.

For Groundwork, the enquiry starts a conversation about the space. The next step is for the owner to decide whether an assessment makes sense. The page should never say “Your project is booked” after the form sends.

The request-a-quote template provides a broader scope worksheet if your projects need more qualification.

Copy this landscaping page prompt

Build a landscaping landing page for [business].
Main offer: [garden maintenance OR defined project service].
Service area: [verified locations]. Scope: [included and excluded work].
Real project assets and accurate captions: [authorized material].
Qualifications or memberships I can claim: [verified details].
Estimate process and any visit charge: [actual process].

Create a focused hero, scope section, a concise real-project gallery,
service-area explanation, enquiry-to-estimate process, and FAQ.
Form fields: name, email, town/postcode, type of work, desired use
of the space, and preferred timing. Add budget only if I need it.
CTA: Discuss your garden project.
Do not invent completed projects, environmental results, qualifications,
availability, prices, or customer reviews. Label concept images.

Create a private Pageree draft with delivery to [approved inbox].
Make the gallery readable on mobile and show me the full form journey.
Wait for review before publishing the page.

Check that enquiries can be assessed

Submit a test containing a long description and a location outside your usual area. Confirm every field reaches the destination, and check whether the page explains its geographical scope before visitors submit. Also inspect gallery loading and form controls on a phone.

Start with email delivery. If you later want a project enquiry register, the Google Sheets guide describes a separate automation route that needs verification. Receiving a row or an email is the start of follow-up, not an accepted project quote.