Mobile app landing page template for launch

Choose the page’s job before arranging the screenshots

A mobile app landing page should make one everyday problem and one next action obvious. If the app is available, send people to its real store listing. If it is still being built, explain the concept and collect interest. A store-shaped button that leads nowhere creates confusion about the product’s availability.

The fictional Pocket Route example introduces a simple app concept for independent workers planning visits. Its preview is a local demonstration, not a working app, subscriber list, or store listing. Replace the invented brand and sample copy with facts about your own product.

Build around a real sequence of use

Show what the person does first, what the app helps them understand, and what they can do next. For a visit-planning app, that might be adding the day’s stops, reviewing the order, and opening the next address. Do not claim automatic route optimization if the product only stores a list.

Use your actual interface screenshots, with private information removed. A concept image can be useful before development, but label it as a concept. Avoid placing tiny interface text inside a large decorative phone frame; the image should explain a task on an ordinary phone screen.

Section	Useful content	Avoid
Hero	App purpose, intended user, current availability	An unsupported “number one” claim
Screens	One task per image with a short caption	Fictional screens presented as shipped features
Fit	Supported platforms and important limitations	Implying an Android release when only iOS exists
Offer	Real price or subscription terms where applicable	“Free” when essential use requires payment
Action	Verified store URL or honest interest form	A download button that only collects an email

Match the action to release status

For a released app, open each store link and verify the product name, supported region, and device requirements. Use approved platform artwork instead of asking AI to redraw a store badge. Apple’s marketing guidelines provide badge artwork and usage rules, including linking to the app’s product page.

Before release, use a button such as “Hear when the app is ready.” Ask for an email and, only if it changes your plans, an optional platform preference. Explain whether you are offering launch news, research invitations, or beta consideration. An interest submission is not a download, a guaranteed beta place, or a promised launch date.

Copy this build prompt

Create a mobile app landing page for [app name].
Audience: [people and their specific task].
Current release status: [available / beta / concept].
Platforms and regions: [verified availability].
Core workflow: [three real steps].
Screenshots: [authorized images and captions].
Pricing: [actual terms or mark as undecided].
Primary action: [verified store URL or launch-interest form].

Use a clear hero, three readable product screens, a fit section,
availability details, a concise FAQ, and the primary action.
Never invent downloads, reviews, awards, or app capabilities.
Label concept images. Use approved store badges only when valid.
For an interest form, collect email and optional platform;
say it requests news and does not install or reserve the app.

Build a responsive Pageree draft, use hosted image assets,
include the required form privacy controls where relevant,
and return the preview for review before publication.

Verify the whole mobile journey

Check image cropping, text size, the sticky elements, and keyboard behavior on a phone. Test iOS and Android links separately if both exist. A desktop QR code should have a normal clickable link beside it so a visitor already using a phone is not stranded.

Choose an analytics goal that describes what you can observe. An outbound store click shows that someone followed a link; it does not prove an install or paid subscription. Use the store’s own reporting for downstream results and avoid combining differently defined counts into an apparent conversion rate.

For a prerelease product, start with the waitlist template and the idea-validation guide. After publishing, use the analytics guide to separate page engagement from product adoption.