SEO checklist for an AI-built landing page

Start with a page that deserves to answer the query

Technical SEO helps search engines discover and interpret a page. It does not substitute for a useful answer or guarantee rankings. Choose one primary search intent and make the page genuinely helpful for that task.

For example, a guide to publishing a Claude artifact should explain export limits, hosting, forms, and verification. A cleaning service page should explain the actual service and coverage. They need different content because visitors are trying to do different things.

Make the page crawlable and indexable

Check that the public URL returns a successful response, is accessible without signing in, and is not unintentionally blocked by robots rules or a noindex directive. Private drafts should not be treated as public acquisition pages.

Use a stable canonical URL for the version you want indexed. Keep internal links and sitemap entries consistent with it. If a page is available on both a hosted subdomain and a custom domain, review the canonical and redirect behavior that your hosting setup actually supports. See Google’s canonical URL guidance.

Write useful search metadata

Element	Practical check
Title	Accurately names the topic or service and distinguishes the page
Description	Explains the value without unsupported promises
H1	Gives the page a clear visible subject
Other headings	Organize the answer in a logical order
Canonical	Uses the intended public absolute URL
Share image	Has a public URL, useful composition, and descriptive metadata

Avoid stuffing agent names, locations, or repeated phrases into titles. Google may generate different title links and snippets depending on the query. See its title guidance and snippet guidance.

Add links people can use

Link to the page from a relevant collection, guide, or navigation area. Within the content, link to the next step when it helps the reader. Use descriptive anchor text such as “connect a custom domain,” not a repeated generic “click here.”

A footer can make resources discoverable, but contextual links explain relationships more clearly. Avoid generating dozens of near-identical pages just to link them together. Google’s spam policies cover scaled content produced primarily to manipulate rankings.

Check rendering, speed, and accessibility

Ensure meaningful text and links are available in the rendered HTML. Size images appropriately, provide dimensions to reduce layout movement, and avoid loading decorative media that delays the main content. Test the page on a phone and with keyboard navigation.

Use real performance measurements when available. A build passing locally is not a Core Web Vitals result from real visitors. Google’s page experience guidance explains how these considerations fit into search.

Use structured data accurately

Article and breadcrumb data can describe a guide and its position in the site. The markup should match visible titles, authorship, dates, and navigation. Do not add review ratings, FAQs, or business attributes that the page does not support.

Validate eligible markup using Google’s tools and read the relevant structured data guidelines. Valid markup does not guarantee a rich result.

Submit, measure, and improve

Include canonical, indexable pages in an XML sitemap. Verify your property in Search Console, submit the sitemap, and inspect important URLs. Sitemap submission helps discovery; it does not guarantee indexing. Follow Google’s sitemap guidance.

After publication, review actual queries, impressions, clicks, and qualified enquiries. Improve pages where the query and offer align. Use the launch checklist for implementation checks and the analytics guide for the business journey after a search click.